PITTSBURGH, September 10, 2019 — Vitro Architectural Glass (formerly PPG Glass) announced that Glassbuild America 2019 will be the first major U.S. trade show featuring its new corporate branding, and that the company’s exhibit will include several new additions to its signature “glass wall,” as well.

Launched late last year, Vitro’s new corporate identity is highlighted by a refreshed logomark and tagline that reads “Together, We See Further.” Robert Struble, manager, brand and communications, Vitro Architectural Glass, said the branding articulates Vitro’s commitment to customer partnerships and to delivering forward-thinking glass technologies and products.

“Our customers have to remain on the leading edge of innovation to keep pace with the future demands of architects, engineers and other construction professionals,” he said. “At Vitro, we are continually looking for ways to help them do that.”

Vitro Glass will expand its popular glass wall exhibit to include Pavia^® acid-etched glass. Acuity^™ low-iron, Starphire Ultra-Clear^® and conventional clear spandrel glass also will be featured on the wall, back-painted with Pure White OPACI-COAT 300^® silicone coatings by ICD High Performance Coatings.

Visitors to the Vitro Glass booth also can get more information about the company’s jumbo glass coating capability, the Intercept^® spacer system and Sungate^® 460 residential window glass. They also can see large insulating glass units (IGUs) fabricated from Starphire Ultra-Clear^® and products in a range of coatings from the Solarban^® family of solar control, low-emissivity (low-e) glass.

Additional attractions include a Starphire Ultra-Clear^® glass shower door coated with durable Clarvista^™ glass and large samples of AviProTek^® E bird-friendly glass by Walker Glass, which combines bird-safe, acid-etched patterns that can be combined with high-performance Solarban^® solar control, low-e coatings to protect wildlife and the environment.

For more information about Vitro Glass products, visit booth 1925, call (855) VTRO-GLS (887-6457) or visit www.vitroglazings.com. GlassBuild America will be held Sept. 17-19 at the Georgia World Congress Center in Atlanta.

 

About Vitro Architectural Glass

Vitro Architectural Glass, part of Vitro, S.A.B. de C.V. (BMV: VITROA), is the largest glass producer in the Western Hemisphere, manufacturing a range of industry-leading, energy-efficient, high-performance products such as Solarban^®, Sungate^® and Starphire Ultra-Clear^® glasses. Committed to continually raising the industry standard for sustainability, Vitro was the first U.S. glass manufacturer to have its entire collection of architectural glass products earn Cradle to Cradle Certified^® status and the first North American manufacturer to publish third-party verified Environmental Product Declarations (EPDs) for flat glass and processed glass products. Additionally, all Vitro architectural glass products meet the Top 20% Low Embodied Carbon (LEC) material category based on standards set by the Inflation Reduction Act of 2022 and the U.S. General Services Administration (GSA). Vitro operates seven glass production facilities across North America, four residential glass fabrication plants in Canada and one of the world’s largest glass research and development facilities in Pittsburgh, Pennsylvania. For more information, please visit VitroGlazings.com.

Media Contact:
Robert J. Struble
Vitro Architectural Glass
412-820-8138
rstruble@vitro.com
www.vitroglazings.com