Solarban 90

Vitro Architectural Glass adds online trademark and logo usage guidelines

Vitro Architectural Glass (formerly PPG Glass) has launched an online “Trademarks” page at vitroglazings.com that enables customers to download authorized artwork for logos, logo usage guides and trademarks attribution rules for popular Vitro Glass products and services for use in their own marketing materials.
 
The new portal includes links to download individual logo and trademark usage guides for Solarban® solar control low-e glass, Sungate® low-e glass, Starphire® and Starphire Ultra-Clear® glass, Intercept® and Intercept Corner+® spacer systems, and the Vitro Certifiednetwork of glass suppliers. Each guide contains the identity standards, legal restrictions and rules of attribution for referencing Vitro Glass products and services in news releases, brochures and other types of print and electronic communications.
 
There also is a form for requesting electronic artwork for Vitro Glass logo files. Set up in a “self-serve” format, the form lets visitors quickly select the Vitro product logo files they need in a variety of formats and file types.
 
Robert Struble, manager, brand and communications, Vitro Architectural Glass, said the web portal was created to help customers promote their relationship with Vitro Glass. “As Vitro Glass continues to rebrand and make the transition from PPG Glass, we’re seeking innovative ways to make it easier for glass fabricators and window manufacturers to build on the equity of our product brands, which are among the industry’s best-known and most-trusted. Proper use of our logos and trademarks also gives our customers’ customers the confidence to know that they are purchasing genuine Vitro Glass products.”
 
To learn more about Vitro Architectural Glass, call 1-855-VTRO-GLS (887-6457) or log on to www.vitroglazings.com. To view the Vitro Architectural Glass Trademark Usage Guidelines, go to http://www.vitroglazings.com/en-US/Trademarks.aspx.
 
About Vitro Architectural Glass
Vitro Architectural Glass, part of Vitro, S.A.B. de C.V. (BMV:VITROA), is a new organization created from Vitro’s acquisition of PPG’s flat glass business unit. Now the largest company of its kind in the Americas, Vitro Architectural Glass manufactures industry-leading brands such as Solarban®, Sungate® and Starphire Ultra-Clear® glasses at U.S. plants in Carlisle, Pennsylvania; Fresno, California; Salem, Oregon; and Wichita Falls, Texas. The company also operates one of the world’s largest glass research and development facilities in Pittsburgh and four residential glass fabrication plants in Canada. For more information, please visit www.vitroglazings.com.
 
Solarban®, Sungate®, Starphire®, Starphire Ultra-Clear®, Intercept® and Intercept Corner+® are registered trademarks owned by Vitro.
Vitro Certified™ is a trademark owned by Vitro.
The PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
 
 
PITTSBURGH, September 18, 2017 —