Vitro Architectural Glass enhances educational offerings with updates to its Glass Education Center website
Redesigned website features a restructured homepage and precise search results for improved access to educational content
Among the highlights of the redesigned Vitro Glass Education Center website are a more engaging homepage, new topic groupings and an improved search tool.
PITTSBURGH, September 28, 2021 – Vitro Architectural Glass (formerly PPG Glass) announced that it has completed a significant update of its online Glass Education Center website at glassed.vitroglazings.com. Developed as an educational tool for the building products industry, the redesigned version of the site features a restructured homepage, re-organized content categories and an updated article tagging system that makes it even easier to browse Vitro’s vast library of educational content on the science of glass.
The goal of the website update was to improve the overall functionality of the site, with specific improvements being made to the navigation, homepage and search tool.
According to Nathan McKenna, director, marketing and innovation, the redesigned Glass Education Center website is a response to feedback from stakeholders as well as an investigation of website data that revealed what users were looking for on the site.
“In addition to creating more content, we sought to improve the visibility of our current content and the navigational options between posts,” said McKenna. “The Glass Education Center website covers a wide variety of glass industry topics, but with the addition of dynamic content callouts and new glass topic groupings that better connect relevant posts, users of the site can more easily see the ‘big picture.’”
Since its creation in 2013, the Vitro Glass Education Center has published more than 60 posts that use a combination of videos, infographics, slide shows and narrative articles to examine a wide variety of glass industry topics. Its library of content is continually expanding, with new topics added regularly based on the questions most frequently asked online or to Vitro Glass sales representatives and call center personnel.
Additional highlights of the new glassed.vitroglazings.com are functionality improvements that make the site more mobile-friendly in addition to loading faster and producing more precise search results.
To learn more about the Vitro Glass Education Center and browse its library of educational content, visit glassed.vitroglazings.com.
Solarban®, Sungate® and Starphire Ultra-Clear® are registered trademarks owned by Vitro.
About Vitro Architectural Glass
Vitro Architectural Glass, part of Vitro, S.A.B. de C.V. (BMV:VITROA), the largest company of its kind in the Americas, manufactures a range of industry-leading, energy-efficient products such as Solarban®, Sungate® and Starphire Ultra-Clear® glasses at U.S. plants in Carlisle, Pennsylvania; Fresno, California; Salem, Oregon; and Wichita Falls, Texas. Committed to sustainable manufacturing processes and products, the company also operates one of the world’s largest glass research and development facilities in Pittsburgh and four residential glass fabrication plants in Canada. Upholding the values of “Together, We See Further” across the architectural, automotive and containers markets, Vitro strives to realize the power of partnership to ensure that projects meet or exceed ever-evolving sustainability expectations as well as glass requirements. For more information, please visit www.VitroGlass.com.
Robert J. Struble
Vitro Architectural Glass